Guides and articles on development, AI, automation, SEO and GEO. Straight answers to the questions the industry actually asks, written to be cited by AI models.
22 articles in total
Google opened Gemini 4 Argon to businesses and developers yesterday with a launch price that doubles on December 1. We explain which tasks it makes sense for, which it doesn't, and what we would do this week.
Google has started rolling out skills in Gemini and Workspace, and Gems now have an expiry date: on business accounts they stop working from 1 March 2027. Here is what changes, what migrates on its own and what does not.
On October 7 Anthropic launched Claude Haiku 5.5 at 10 cents per million input tokens, the same price as OpenAI's GPT-6 Luna. We run the numbers on three typical small business tasks and explain where the real cost sits now.
OpenAI has started adding an invisible watermark to ChatGPT and Codex text in the European Union to comply with the AI Act. What it detects, what it doesn't, how it affects your website and why the API is a separate story.
We have done it with over 2,000 contacts and five pipelines in production. The exact order of the migration, what cannot be moved, and the three things that go wrong if you rush.
The Spanish Government has announced a 600 million euro Artificial Intelligence Voucher for 25,000 SMEs and self-employed workers as part of the IA360 Plan. You can't apply yet, but we already know what it will pay for and what it won't. Here is what we would do now to arrive prepared.
In a single week, Shopify opened its stores' checkout to AI agents and Adobe forecast that shopping traffic from AI assistants will grow 130% this season. What it means for your e-commerce and what to review before November.
Between 21 and 28 September four things happened that change the numbers on any AI project: a frontier model 40% cheaper, open source overtaking closed models in production, the first model classified as a critical cybersecurity risk, and 11.6 billion dollars signed in infrastructure.
All three do the same thing on paper and none is the best at everything. How each one charges, where they break, which one we use for each type of client and the three questions that decide it.
They are not alternatives, even though people compare them as if they were. The three questions that decide which one you are missing, the mistakes we keep seeing, and when it makes sense to have both.
How an agent differs from a chatbot, the four processes where they work today, and the three conditions that sink these projects.
The Omnibus Regulation delayed the high-risk rules, but transparency took effect on 2 August and applies to everyone. What to check this week.
What it actually solves, which companies it fits, and the four mistakes that leave an implementation abandoned within three months.
More and more clients ask an AI before they ask Google. Here is what decides whether it names you or your competitor, and what you can do about it.
The ranges the Spanish market actually works with, what each model includes, and when it turns out expensive even though it looked cheap.
Building your own software carries different costs and different advantages from using an existing SaaS. How to make the right call without being swayed by trends or by fear.
Most MVPs fail from having too many features, not too few. The process we use to launch working products in 6 to 10 weeks with the right minimum scope.
FAQPage schema is the structured data type with the greatest impact on visibility in search engines and AI. A step-by-step technical guide, with the usual mistakes and how to validate it.
GEO (Generative Engine Optimization) is the discipline that improves visibility in AI answer engines. Practical guide with the 7 techniques that work in 2025.
AI is not the solution for everything. The use cases with the highest ROI, the most common mistakes and how to assess whether your company is ready before investing.
An external CTO provides C-level technical leadership without the costs of an internal hire. We explain the model, when it makes sense and what to expect.
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