Turning a social media audience into an online academy that sells
A complete site and academy for an automotive content creator: course catalog, private student area and checkout, with Shopify running underneath without showing.
From problem to solution
- 01 · The challenge
Irati Etxandi is an electromechanics and diagnostics technician with a large social following.
She had the knowledge and the community, but nowhere to turn that audience into paying students. She needed something that looked neither like a generic store nor an off-the-shelf course platform, and that handled catalog, payments and private access without depending on anyone to update it.
- 02 · What we did
We built a custom frontend with Shopify acting as a headless backend: catalog, checkout and orders run on Shopify, but the visitor never sees it.
The architecture runs to more than 15 pages, covering the catalog, course pages, consulting, one-to-one mentoring, community, support and the full set of legal pages. A private student area for course content. And social proof done properly: a carousel of video testimonials hosted on the site itself, a wall of reviews from students in ten countries, and Trustpilot integration. The copy was built on a real diagnosis of the sector, which is that most workshops replace parts instead of diagnosing.
How it comes together
Inside the project
Measurable results
Services used on this project
Tech stack used
- Lovable
- Shopify headless
- Trustpilot
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