Skip to main content
All projects
Sports and recruitment·2026·Froz Sports
0 flow
from acquisition to lead management

Website, CMS and back office so they stop depending on their agency

A full rebuild with technical SEO and GEO from day one, a custom CMS so the team publishes on its own, and a back office that funnels every application into a single flow.

Web developmentTechnical SEOGEOCustom CMSBack office

From problem to solution

  1. 01 · The challenge

    Froz Sports had a site that did not rank and that they could not change a word of without calling someone.

    And athlete applications arrived through different channels with nowhere to manage them, so follow-up depended on nobody dropping the ball.

  2. 02 · What we did

    We rebuilt the site from scratch with technical SEO and AI answer engine optimization from the first day, not bolted on afterwards.

    We built a custom CMS so the team publishes without intermediaries, and a back office with an application manager that collects every lead into one flow, from acquisition through to handling. We also delivered the brand book.

How it comes together

Web development
Technical SEO
GEO
Custom CMS
Back office
Outcome0 flow

Inside the project

frozsports.com
Froz Sports page with the ideal player profile: age and stage of the process, sporting level, competitive record and academic profile

Measurable results

0
Single lead flow
Acquisition, application and handling in one place
CMS
Editorial autonomy
They publish without the agency
SEO + GEO
From the rebuild
Not added afterwards

Want something like this for your business?

Tell us about the challenge. In a first call we work out whether we are a good fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.