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Sports and recruitment·2026·Froz Sports
1 flow
from acquisition to lead management

Website, CMS and back office so they stop depending on their agency

A full rebuild with technical SEO and GEO from day one, a custom CMS so the team publishes on its own, and a back office that funnels every application into a single flow.

Web developmentTechnical SEOGEOCustom CMSBack office

The challenge

Froz Sports had a site that did not rank and that they could not change a word of without calling someone. And athlete applications arrived through different channels with nowhere to manage them, so follow-up depended on nobody dropping the ball.

What we did

We rebuilt the site from scratch with technical SEO and AI answer engine optimisation from the first day, not bolted on afterwards. We built a custom CMS so the team publishes without intermediaries, and a back office with an application manager that collects every lead into one flow, from acquisition through to handling. We also delivered the brand book.

Measurable results

1
Single lead flow
Acquisition, application and handling in one place
CMS
Editorial autonomy
They publish without the agency
SEO + GEO
From the rebuild
Not added afterwards

Shall we do something like this for you?

Tell us the challenge. In a first meeting we analyze whether we're a fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.