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Consumer goods and beverages·2026·Confidential client (NDA)
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brand websites audited page by page, with a prioritised implementation plan

Why AI does not cite a multinational's website, page by page, and the plan to fix it

We audited a beverage multinational's websites in one country, the corporate site and its thematic subdomains, with a verifiable EEAT scoring model, cross checked it against what ChatGPT, Gemini and Perplexity cite and delivered a phased implementation plan with success metrics.

GEO auditPage level EEAT auditImplementation planContent architecture

From problem to solution

  1. 01 · The challenge

    The earlier diagnosis had shown that AI almost never used the corporate website as a source, precisely on the topics most sensitive for the brand's reputation.

    What was missing was why, page by page, and what to do first. EEAT is not a metric Google publishes: it is a qualitative framework, and it had to become something measurable, comparable and repeatable every quarter.

  2. 02 · What we did

    We built our own scoring model that turns EEAT into observable criteria: a correct canonical, structured data, distinct meta descriptions and social tags, real FAQs, visible authorship, links from universities or public bodies and downloadable documentation. We scored the key pages of the corporate site and the two thematic subdomains, and validated the model against 90 real AI answers: pages above the 6 out of 10 threshold get cited, pages below it are ignored. We found a newsroom with nothing published for over ten months, duplicated content, titles in another language, a URL with a typo and a subdomain whose canonical pointed to an internal IP. With that we wrote the implementation plan in five blocks, each with a deadline and a metric: technical fixes in 30 days, a new page on the most sensitive topic in 45, local media, an ecosystem of thematic subdomains and quarterly measurement.

How it comes together

GEO audit
Page level EEAT audit
Implementation plan
Content architecture
Outcome0

Inside the project

Audit diagram: EEAT score of the corporate site and two subdomains against the 6 out of 10 threshold, and the five block implementation plan with deadlines

Measurable results

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Sites audited
Corporate site and two thematic subdomains
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AI answers cross checked
To validate the scoring model
6/10
Citation threshold
Below it, models ignore the page
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Implementation blocks
Each with a deadline and success metric

Services used on this project

GEO auditPage level EEAT auditImplementation planContent architecture
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