How much AI knows about a brand that turns over millions (less than they thought)
We measured what ChatGPT, Gemini and Perplexity say about a consumer goods brand when someone asks about its category. The result surprised the leadership team.
From problem to solution
- 01 · The challenge
A beverage multinational with heavy digital marketing investment wanted an answer their long-standing agency could not give: when a consumer asks an AI about their product category, does the brand come up? And what exactly does it say? Nobody had ever measured it, because no method existed.
- 02 · What we did
We designed and ran the audit: 30 real queries against three language models, with citation ratio analysis and a proprietary EEAT score measuring perceived authority. We delivered the executive report in a board-ready format and, alongside it, three training video scripts so their IT department could understand the methodology and carry it forward. We also included the strategy for migrating their online store onto a platform where search visibility can actually be improved.
How it comes together
Inside the project
Measurable results
Want something like this for your business?
Tell us about the challenge. In a first call we work out whether we are a good fit and how we could work together.
Ready to work together?
Schedule a meeting or tell us about your project. We respond quickly, no strings attached.