How much AI knows about a brand worth millions (less than they thought)
We measured what ChatGPT, Gemini and Perplexity say about a consumer goods brand when someone asks about its category. The result surprised the leadership team.
The challenge
A beverage multinational with heavy digital marketing investment wanted an answer their long-standing agency could not give: when a consumer asks an AI about their product category, does the brand come up? And what exactly does it say? Nobody had ever measured it, because no method existed.
What we did
We designed and ran the audit: 30 real queries against three language models, with citation ratio analysis and a proprietary EEAT score measuring perceived authority. We delivered the executive report in board format and, on top of that, three training video scripts so their IT department could understand the methodology and carry it forward. We also included the migration strategy for their store onto a platform where search visibility can actually be worked on.
Measurable results
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