The dog supplement store that sells routines and knows who to email at every moment
Oliver's Gut's online store on Shopify for the US market, with bundles, discounted subscription and all the email marketing built in Omnisend: behaviour based segments and automations that run on their own.
From problem to solution
- 01 · The challenge
Oliver's Gut sells natural supplements for dogs in the United States, a product used every month that only pays off if customers come back.
It needed a store that pushed people to buy the full routine and subscribe, and an email system that could tell apart someone who just downloaded a guide from someone with five orders or someone who has not returned in two months.
- 02 · What we did
We built the store on Shopify with a catalogue designed to raise order value: single products and goal based bundles with a combined price, plus a subscription with 15% off every delivery announced from the header. Then we built all the marketing in Omnisend. We split the audience into segments that update themselves: free guide leads, leads coming from Amazon, repeat buyers with a subscriber profile, VIP customers with more than four orders, active subscribers and customers inactive for more than sixty days. Each segment feeds its own automation, so every person gets the right message at the right time: welcome, move to subscription, reward or win back.
How it comes together
Inside the project
Measurable results
Services used on this project
Tech stack used
- Shopify
- Omnisend
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