An AI education platform that went from students to universities
Our own product, co-founded by Carlos Dodero: an education platform with automatic content generation and progress tracking that shifted from selling to students to selling to institutions.
The challenge
The challenge was not technical, it was the model. Stud-IA started by selling directly to students and it worked: the platform grew past 60,000 users. But an individual subscription model in education has a low ceiling and high churn. A product designed for one person had to be reshaped into one an entire university could buy.
What we did
We rebuilt the proposition around the institution without breaking what already worked for the student: automatic content generation, progress analytics, personalised learning, gamification and recurring payments. The first university agreement validated the shift. As a case study this is the one that taught us most: it is our own product, so every mistake here was made and paid for by us before we ever recommended anything to a client.
Measurable results
Services applied in this project
Stack used
- React
- OpenAI
- Bubble.io
Shall we do something like this for you?
Tell us the challenge. In a first meeting we analyze whether we're a fit and how we could work together.
Ready to work together?
Schedule a meeting or tell us about your project. We respond quickly, no strings attached.