An AI education platform that went from students to universities
Our own product, co-founded by Carlos Dodero: an education platform with automatic content generation and progress tracking that shifted from selling to students to selling to institutions.
From problem to solution
- 01 · The challenge
The challenge was not technical, it was the model.
Stud-IA started by selling directly to students and it worked: the platform grew past 60,000 users. But an individual subscription model in education has a low ceiling and high churn. A product designed for one person had to be reshaped into one an entire university could buy.
- 02 · What we did
We rebuilt the proposition around the institution without breaking what already worked for the student: automatic content generation, progress analytics, personalised learning, gamification and recurring payments. The first university agreement validated the shift. As a case study this is the one that taught us most: it is our own product, so every mistake here was made and paid for by us before we ever recommended anything to a client.
How it comes together
Inside the project
Measurable results
Services used on this project
Tech stack used
- React
- OpenAI
- Bubble.io
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