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University sports and international education·2026·USP · University Sports Program
0
accounts monitored every month

The tool that benchmarks their Instagram against seven competitors

An in-house tool comparing USP's monthly Instagram performance against seven international competitors, with a branded PDF report.

Custom toolingAnalyticsAutomated reporting

From problem to solution

  1. 01 · The challenge

    Knowing whether your Instagram is doing well without comparing to anyone means nothing: a weak month for the sector looks a lot like a weak month for you.

    And gathering seven competitors' data by hand every month is work nobody sustains.

  2. 02 · What we did

    We built the tool that does that work.

    It collects data from all eight accounts, compares performance month on month, generates the report in HTML and delivers a branded PDF with cover, executive summary and charts. What used to be a day of manual work now just arrives.

How it comes together

Custom tooling
Analytics
Automated reporting
Outcome0

Inside the project

Three pages of USP's monthly Instagram benchmark report: cover, executive summary with engagement rate, share of voice and followers, and the chart comparison against ten competitors

Measurable results

0
Accounts monitored
USP and seven competitors
Monthly
Automated report
Branded PDF, board-ready

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