Skip to main content
All projects
University sports and international education·2026·USP · University Sports Program
Dedicated site
for the event, plus a weekly campaign

A full campaign to fill a college tennis showcase

A weekly content campaign running up to the event, with a dedicated showcase website and Instagram publishing with crossposting to Facebook.

Content campaignEvent websiteSocial mediaSEO and GEO

From problem to solution

  1. 01 · The challenge

    A sports showcase lives or dies on attendance: without athletes and coaches, the event does not exist.

    And the audience, families deciding a child's sporting future, is not convinced by a one-off ad.

  2. 02 · What we did

    We built the dedicated event site and a weekly content campaign sustained all the way to the date, publishing on Instagram with automatic crossposting to Facebook. The weekly cadence is deliberate: in a long decision, consistency persuades more than impact.

How it comes together

Content campaign
Event website
Social media
SEO and GEO
OutcomeDedicated site

Inside the project

showcase.myusp.com
Winter 2026 College Tennis Showcase site with the sign-up form for players and coaches

Measurable results

Weekly
Content cadence
Sustained up to the event
Dedicated site
For the showcase
showcase.myusp.com

Want something like this for your business?

Tell us about the challenge. In a first call we work out whether we are a good fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.