A full campaign to fill a college tennis showcase
A weekly content campaign running up to the event, with a dedicated showcase website and Instagram publishing with crossposting to Facebook.
From problem to solution
- 01 · The challenge
A sports showcase lives or dies on attendance: without athletes and coaches, the event does not exist.
And the audience, families deciding a child's sporting future, is not convinced by a one-off ad.
- 02 · What we did
We built the dedicated event site and a weekly content campaign sustained all the way to the date, publishing on Instagram with automatic crossposting to Facebook. The weekly cadence is deliberate: in a long decision, consistency persuades more than impact.
How it comes together
Inside the project

Measurable results
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