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University sports and international education·2026·USP · University Sports Program
Dedicated site
for the event, plus a weekly campaign

A full campaign to fill a college tennis showcase

A weekly content campaign running up to the event, with a dedicated showcase website and Instagram publishing with crossposting to Facebook.

Content campaignEvent websiteSocial media

The challenge

A sports showcase lives or dies on attendance: without athletes and coaches, the event does not exist. And the audience, families deciding a child's sporting future, is not convinced by a one-off ad.

What we did

We built the dedicated event site and a weekly content campaign sustained all the way to the date, publishing on Instagram with automatic crossposting to Facebook. The weekly cadence is deliberate: in a long decision, consistency persuades more than impact.

Measurable results

Weekly
Content cadence
Sustained up to the event
Own site
For the showcase
showcase.myusp.com

Shall we do something like this for you?

Tell us the challenge. In a first meeting we analyze whether we're a fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.