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University sports and international education·2026·USP · University Sports Program
7
content pillars defined

Bringing order to the digital marketing of a fast-growing company

A full digital governance document with seven content pillars, a ten-section social media strategy and a behind-the-scenes content pilot.

ConsultingContent strategyDigital governance

The challenge

When a company grows fast, its digital marketing fills up with decisions made on the fly by different people. The result is a brand that sounds different on every channel, and nobody quite knows why anything gets published.

What we did

We wrote the governance: seven content pillars defining what the brand talks about and what it does not, a social media strategy broken into ten sections, and a behind-the-scenes content pilot to test the format before committing the team to it.

Measurable results

7
Content pillars
Define what is on and off brand
10
Strategy sections
From brand to calendar

Shall we do something like this for you?

Tell us the challenge. In a first meeting we analyze whether we're a fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.