Bringing order to the digital marketing of a fast-growing company
A full digital governance document with seven content pillars, a ten-section social media strategy and a behind-the-scenes content pilot.
From problem to solution
- 01 · The challenge
When a company grows fast, its digital marketing fills up with decisions made on the fly by different people.
The result is a brand that sounds different on every channel, and nobody quite knows why anything gets published.
- 02 · What we did
We wrote the governance: seven content pillars defining what the brand talks about and what it does not, a social media strategy broken into ten sections, and a behind-the-scenes content pilot to test the format before committing the team to it.
How it comes together
Inside the project
Measurable results
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