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College sports and international education·2026·USP · University Sports Program
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dedicated lead capture landing for every club or academy

The CRM that generates a lead capture landing page for every partner club in a minute

The CRM USP uses with the clubs and academies that refer athletes, with a lead capture landing generator: each partner has its own page with its logo and colour, applications come in on their own and travel to the Sales Tool without copy and paste.

Custom CRMPartner landing pagesLead generationIntegrations

From problem to solution

  1. 01 · The challenge

    A large share of USP's athletes arrive recommended by clubs and academies.

    Those contacts came in by email, WhatsApp or a shared sheet, and nobody knew which partner brought the most or where each application stood. On top of that, the sales team works in another tool, so every lead had to be moved over by hand.

  2. 02 · What we did

    We built a dedicated CRM for partners with a landing page generator: enter the address and name, upload the logo, pick the colour and language, and with the live preview the page goes live and the partner enters the pipeline on its own, at the chosen stage. Each club or academy thus has its own branded page and an application form, and the athlete gets access to the recruiting guide through a personal link. Applications arrive with the source partner identified, and the team manages them from a panel with contacts, activities, tasks, editable stages and the team. Every new lead travels automatically to the Sales Tool, and its current stage is mirrored back in the partners CRM, so both teams see the same thing without duplicating anything.

How it comes together

Custom CRM
Partner landing pages
Lead generation
Integrations
Outcome0

Inside the project

partners.myusp.com
USP partners CRM with the custom lead capture landing page generator for each club

Measurable results

0
Landing per partner
With its logo, colour and language
Auto
Handoff to the Sales Tool
Every new lead travels on its own
0
Leads copied by hand
No sheets or emails in between

Services used on this project

Tech stack used

  • Next.js
  • React
  • Tailwind CSS
  • Supabase
  • Vercel

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