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University sports and international education·2026·USP · University Sports Program
WhatsApp
acquisition wired into the CRM

The website that turns visits into WhatsApp conversations

Corporate site with WhatsApp Business API and HubSpot integrated, complex databases and custom blocks built on top of Webflow.

Web developmentWhatsApp Business APICRM integrationSEO and GEO

From problem to solution

  1. 01 · The challenge

    USP's audience is families and athletes across the world making an expensive, long-term decision.

    A classic contact form did not fit: someone weighing up studying abroad wants to ask questions, not fill in fields and wait.

  2. 02 · What we did

    We rebuilt the site on Webflow, but broke past its limits where it mattered: embedded HTML blocks and custom code for the parts the tool does not cover.

    We integrated WhatsApp Business API so any question turns into a real conversation, and connected it to HubSpot so every contact enters the sales pipeline with its source already tagged.

How it comes together

Web development
WhatsApp Business API
CRM integration
SEO and GEO
OutcomeWhatsApp

Inside the project

myusp.com
University Sports Program home page with the headline USP Helps You Get Into a Top University and the free session booking button

Measurable results

WhatsApp
Main entry channel
Connected to the CRM with attribution
Webflow+
Past Webflow's limits
Custom blocks where the tool stops

Services used on this project

Tech stack used

  • Webflow
  • HubSpot
  • Cloudinary
  • EmailJS
  • Node.js
  • Railway

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