Skip to main content
All projects
University sports and international education·2026·USP · University Sports Program
89
custom fields migrated

A full CRM move without stopping the sales operation

Complete migration from HubSpot to GoHighLevel: 89 custom fields, 5 sales pipelines and domain configuration.

CRM migrationPipeline designCustom fields

The challenge

Changing CRM is one of the most delicate operations there is: the sales team cannot stop, and any data lost in the move is a client left without follow-up. USP had years of history in HubSpot with a bespoke structure.

What we did

We started with a requirements questionnaire to work out what was still useful and what was just carried over. We designed the new structure around the real sales process, not the previous system, and migrated: 89 custom fields, 5 pipelines and domain configuration. Building the structure from how they sell today is what makes a team adopt a CRM instead of abandoning it.

Measurable results

89
Custom fields
Designed around the real process
5
Sales pipelines
One per business line
0
Operational downtime
The team kept selling throughout

Services applied in this project

Stack used

  • GoHighLevel
  • HubSpot

Shall we do something like this for you?

Tell us the challenge. In a first meeting we analyze whether we're a fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.