Skip to main content
All projects
University sports and international education·2026·USP · University Sports Program
0
custom fields migrated

A full CRM move without stopping the sales operation

Complete migration from HubSpot to GoHighLevel: 89 custom fields, 5 sales pipelines and domain configuration.

CRM migrationPipeline designCustom fields

From problem to solution

  1. 01 · The challenge

    Changing CRM is one of the most delicate operations there is: the sales team cannot stop, and any data lost in the move is a client left without follow-up.

    USP had years of history in HubSpot with a bespoke structure.

  2. 02 · What we did

    We started with a requirements questionnaire to work out what was still useful and what was just carried over.

    We designed the new structure around the real sales process, not the previous system, and migrated: 89 custom fields, 5 pipelines and domain configuration. Building the structure around how they sell today is what makes a team adopt a CRM instead of abandoning it.

How it comes together

CRM migration
Pipeline design
Custom fields
Outcome0

Inside the project

USP's sales pipeline in GoHighLevel, with the on hold, interview requested, interview scheduled and pre-admissions stages, and the number of opportunities and value of each. Contact names are blurred

Measurable results

0
Custom fields
Designed around the real process
0
Sales pipelines
One per business line
0
Operational downtime
The team kept selling throughout

Services used on this project

Tech stack used

  • GoHighLevel
  • HubSpot

Want something like this for your business?

Tell us about the challenge. In a first call we work out whether we are a good fit and how we could work together.

Ready to work together?

Schedule a meeting or tell us about your project. We respond quickly, no strings attached.